IBM: Simpler Consulting

Across 2 years and 8 projects with IBM, our collaboration is built on trust: I turn complex technology into clear, visual explanainer videos. After building 7 infographic animations together, we created our first piece fully inside the IBM Design Language (IDL)—embracing
its geometric, grid-first rigor and crisp iconography that now define IBM’s brand expression.

I designed and animated a 60-second explainer for a new consulting service, developing a transit-inspired visual system of wayfinding lines, transfer nodes,
and isometric illustrations that moves viewers from problem to proof with unmistakably IBM precision.

Client: IBM
Creative Director: Kevin Boudreau
Design/Animation: Kevin Boudreau