The Rape Tax

Working directly with Foote, Cone and Belding (FCB Health)—one of the world’s largest advertising networks—we transformed harrowing survivor stories into visual hospital bills. These repurposed bills became the core of sweeping ad campaign, including an out‑of‑house billboard takeover in Times Square for NOVA (National Organization for Victim Assistance).

Using a glitchy Xerox aesthetic—raw, fractured, urgent—to mirror the alarm and injustice of survivors being billed for their own medical care.

Cannes Lions 2018
Silver Lion, Direct category
Glass Lion, The Lion for Change

Clio Health 2018
Silver, Integrated Campaign

LIA (London International Awards) 2018
Gold, Medical Social Responsibility

D&AD 2019
Wood Pencil, Integrated

MM&M Awards 2019
Titanium Best in Show

Client: National Org. for Victim Assistance
Agency: Area23, FCB Health
Creative Director: Felipe Munhoz
Animation: Kevin Boudreau