NBC: News Stand

For NBC’s comedy-news pitch News Stand, I created a :05 logo sting used to promote the show. The mark lives as a 3D, physical newsstand set on a silhouetted city street, with bustling light streaks threading past to evoke the kinetic energy of a corner kiosk at rush hour. Tight camera moves, shallow depth, and rhythmic motion cues turn the logo into a living environment—fast, urban, and headline-ready.